A few weeks ago, Paulette opened a pop-up appartment in Manhattan to meet our New York readers. On Sunday, September 8th, we put together a collective photo shoot in lingerie to advocate for self-love.

Being self-confident in a society that promotes stick thin bodies through ad campaigns for dieting before Summer and cosmetic surgery is no small feat. During #PauletteAndTheCity, that run from September 6th to the 11th, Paulette invited girls and women to pose in their underwear as a means to take pride in their bodies, regardless of size and insecurities. The result was an inspiring collection of group and individual photographs, showcasing confident and magnificent women.

The evening carried on with a discussion on self-confidence, while all of us were still bathing in a bubble of acceptance and self-love, and wearing lingerie. The photoshoot and discussion were part of the @allwomxnproject movement founded by the entrepreneur and plus size model @bonjourclem.

Representing all women

Launched in 2016 by Clémentine Desseaux and Charli Howard, the All Women Project brought together 11 worldwide tops. Barbie Ferreira or Elliott Sailors showed themselves without any airbrushing in a video made by Olimpia Valli Fassi.

This movement is meant to show that all girls and all women are beautiful. Skin color, age, scars, love handles… everything should be accepted and loved. Women should not feel pressured to do more or be more; they are enough and great just as they are. The All Womxn Project invites every woman and girl to organize their own event, do a photoshoot and share their pictures on social media with the hashtag #iamallwomxn.

The pictures are not airbrushed so that women show their true selves and their natural beauty. Minority representation also matters since it allows all women to have a voice in the public sphere – or at least on Instagram. The All Womxn Project also creates a space in which women and girls feel safe.

Article by Juliette Cardinale


We’ve managed to hold our tongue all summer long, and we can finally announce it: our pop-up Paulette apartment will open its doors in New York during the Fashion Week, from September 6 to 11, 2019! There will be activities, talks, meetings and shared ideas that are 100% Paulette vibes in order to delight our guests. #PauletteAndTheCity, the program and everything you need to know about this apartment, where we celebrate our 10th birthday.

Let’s celebrate! 

Paulette is 10 years old. You are certainly raising your eyebrows, thinking to yourself “oh yeah, already”. Our media, our community, our events and our gatherings created in order to always inspire you more now has two digits. And if the team is ready to blow out their candles, it wasn’t always a piece of cake. High highs, low lows, victories and challenges… It took a lot for our Paulette to remain independent and continue to make her wildest dreams come true. That’s why Irène Olczak, founder of maison Paulette, took us to New York last February to start the festivities for the launch of our English website. A city that is not insignificant for the magazine, since it has many subscribers and readers, but also because of its cultural richness. There, the American dream, perhaps just a term for some, is overwhelmed by street art, culinary diversity and the countless exhibitions that hide in the streets of Brooklyn. We come home with a head full of ideas, techno, art, fashion or even society! After the success of our first event, and the launch of our English website thanks to volunteers from all over the world, we are once again settling down in the Lower East Side in Manhattan for a week of fashion week featuring Paulette workshops and micro-events. Don’t be disappointed if you can’t be with us, the French celebration is coming soon! #staytune

What’s the concept?

The Paulette Apartment will be open from September 6 to 11, by invitation only. Every day, new activities will be carried out with our partner brands but also with collectives, young talents and personalities that we have chosen to support in order to give them a better visibility. Our events are organized during the New York Fashion Week, most of them have been thought of with an activist dimension. Paulette is 10 years old, the year of caring and the perfect time to support and address causes that are dear to us – while never forgetting to have fun.

Where is it?

The Paulette team hides in the Lower East Side, Manhattan in New York. The apartment is spacious, bright and ready to welcome you for a talk, a sports session or a delicious snack with Season Paris. 123 BOWERY –  5th floor without elevator, the sport of your day!

How does it work?

You can go through the program of our activities below. Each event has a limited number of places – so first come, first served. A link is specified for each activity, and redirects you to a registration form that we ask you to complete in order to participate. If you are selected, you will receive a confimation email with the event details, address and meeting time. Everything is free, which is why we ask you to fill out the form only if you are sure you can attend. Namaste.



2:30 pm Kids Friendly Painting Class with@jaouad.bentama

He left France to go live the American Dream. He is full of energy and ideal to create his childhood-inspired works. Meet Jaouad to share emotions during a unique moment of creation around collaborative canvases. RSVP HERE >

9:30 pm to 3 am PAULETTE PINK PARTY at @ShortStoriesBowery

From 9:30 pm until the end of the night, the Paulette team is planning to shimmy on the dance floor of this new super cool bar. There, everything is pink and we’re hoping you’ll play along our Paulette pink dresscode. Our DJ @auriellesayeh is putting together a playlist for our 10th birthday and the cocktals are delicious. RSVP HERE >


9:30 am Face Yoga with Absolution

The beauty brand, one of Paulette’s favorites, is part of #PauletteAndtheCity. It will present its must-have, along with a facial yoga session to start the weekend in complete serenity. By invitation only.

3 pm Decoration workshop, via painting on pots

Come and take a creative break to spruce up your decor. Small vases and clay pots will be ready to be decorated with paint according to your inspiration!  RSVP HERE >

9:30pm to 11:30pm Spiritual night with @esoparis

Join us for a magical evening and discover some aspects of spiritual beliefs. A French-speaking psychic will exchange with you about the development of intuition and to hold personalized micro-sessions.  RSVP HERE >


9:30 am Special “self-confidence” participatory photo shoot with the @allwomxnproject

Join us for a collective shooting unlike any other! With the entrepreneur and plus size model @bonjourclem, founder of the @allwomxnproject movement, come dare to pose in lingeris with us, maybe for the first time in your life, for peotic group shots under the kind gaze of our photographer. The session will be followed by a talk on self-confidence, still in lingerie, an exchange full of self-love and acceptance.  RSVP HERE >

4 pm Sports and smoothie classes with @Seasonparis and @maximethe1

We meet for a training session between girls followed by a workshop to learn how to make smoothies with Season Paris. Ready? RSVP HERE >


9 am Gong meditation and beauty workshop with the brand 27 Rosiers

Discover the brand with an in and out wellness talk followed by a gong meditation session, a still unknown discipline that we’re looking forward to share with you. All this while enjoying the delicious Dr Smood juices to start the week off right. By invitation only.

1 pm Pilates Flow with @maximethe1

Want to relax before having a drink and in between two fashion shows, ladies? The advantage: stretching gently! RSVP HERE >

6:30 pm Self-confidence talk

Come discuss self-confidence and the best way to achieve it with ou speakers @bonjourclem, @auriellesayeh and @annyasantana.  A workshop led by Irène Olczak and partnering with Glossier ! RSVP HERE >


9 am Hip-hop yoga session with NIKE

We groove and discover the brand’s new products, including a really cool bra, during a Hip-Hop yoga class! By invitation only.

6:30 pm Paulette x Breaking Through The Runway in partnership with @THE.NRGY

We’re getting real about what it’s really like to work in fashion. Join us as we chat with @j_khol, assistant to fashion’s highest authority, Anna Wintour and @jodtaylor, editor at the coveted platform giving us sneak peeks into celebrities’ closets since 2011, Coveteur. Hosted by  Irène Olczak and in partnership with Glossier! RSVP HERE >

We’re looking forward to spend #PauletteAndTheCity with you!
Share the program with your friedns!