Earlier this September, Nike unveiled the campaign for its D/MS/X shoes. The sneakers are as colorful, youthful and bold as their ambassador, the singer Rimon. We talked with the singer-songwriter about music and style.

At 21 years old, Amsterdam-based Rimon is an upcoming artist you should pay attention to. The young woman released her first EP BBYGIRL FOCU$ in November 2018. From soul to hip-hop and electro, she mixes ambiances and emotions. She’s loved streetwear for a long time and is now part of Nike’s D/MS/X campaign.

What is your relationship with streetwear and Nike?

I grew up with streetwear. I kinda was a tomboy back in the days so I loved tracksuits and comfortable clothing. We didn’t have a lot of money in our household when I was young, so I remember very clearly when my mother would purchase me new Nike airforces, once a year. There was a real joy in rocking new kicks the next day at school.

What is the item of clothing or pair of shoes you take everywhere?

I always take a hoodie with me, especially when I’m traveling. Even summers, cause the weather in The Netherlands is pretty unpredictable, and a hoodie always keeps me warm and cozy.

How would you describe your style, both in music and in fashion?

I’d describe it as a mixture of a lot of influences. The way I approach music and fashion is actually very similar, I really tap into every inspiration and influence I’ve encountered and make my own thing out of it. I really love mixing rough with sensual too, same with my music, I love to sing but I love to rap lowkey too, and I try to combine both of worlds cause that’s who I am.

Where do you get your inspiration from?

Anything, really… But mostly real-life events and situations, stuff I go through personally or people around me go through. When it comes to fashion and aesthetics, I check Pinterest and have a whole folder on Instagram with a bunch of saved pictures that inspire me. Lately I’ve been researching African tribes a lot and their traditions and clothing.

What were your teen years like? Were you into sports?

I was a real rebel in my teenage years, I loved to provoke and cross limits just to see what would happen. I loved sports! When I attended highschool I was approved to join the ”sports class” which was a special class that focused on people that wanted to focus on sports next to their education. I used to dance and play handball. 

When did you decide to pursue music as a career?

I think I was around 18 when I really got into music and started taking it seriously, I noticed that it was easier due to internet and streaming services to create your own fanbase and just release music, so that’s when I started to see opportunities.

Interview by Juliette Cardinale

Simon Atlan’s 7-song debut EP is the perfect blend of pop, r&b, and electro music to smoothly transition from vacation mode to the hustle and bustle of city life, without back to work blues. 

Simon Atlan’s debut EP “5502”

Aimlessly scrolling through Instagram, when I should have already been asleep, is literally how I stumbled upon Simon Atlan‘s account. I bet many can relate. His latest post happened to be a rather humorous teaser video for a future song entitled “Buona Sera”. A boy was dancing like nobody’s watching over fast-track images of New York City in the 80s. Genius. I was instantly hooked and wanted more. Less than a year later, the 25-year-old Parisian singer, musician, producer, and writer is releasing his very first EP “5502”. Why “5502”, you ask? Let’s question the man when we get a chance. For now, I’ll go out on a limb and say that February 1955 might be his dad’s birthday, since Simon clearly loves to fondly reference his father. Exhibit A: the digital cover of his first single ever, “Have Another Drink” was an old photograph of said-dad rocking a three-piece satin suit and the most epic “bouffant” hairdo I have ever seen. Cheeky!


“I step in / You step out”

His love for all things retro, including 80s/90s music, is obvious when listening to tracks like “Blue Dress” or “Buona Sera”. However, Simon masterfully channels his many influences and mentors – Alicia Keys, Gil Scott Heron, Marvin Gaye, Travis Scott – to produce beautifully personal and original melodies, complimented by his warm and soulful voice. He even ventures into rapping  – Migos style – on a couple of songs. It’s 2019 after all.

Simon Atlan’s debut EP “5502”

My personal favorite track has to be “Selfish”, which he also teased on Instagram. When I finally heard the complete song, I couldn’t get enough of the beautifully crafted lyrics, the emotional melody, and Simon’s use of both his low and high register, which reminded me of another personal favorite of mine Frank Ocean. “So selfish/I want you back in my life/When you’re over me/Over me.” sounds like any millennial’s relationship history. And yes, Simon mainly sings in English, except for one song, “Chanson En Français” (‘Song In French’, ndlr). Straight to the point, voila. Love and shortcomings in relationships are an endless source of inspiration for Simon Atlan, whose first EP “5502” is little gem that I’m glad I’ve waited for.

By PK Douglas


Enjoy and buy Simon Atlan’s EP “5502” on Soundcloud, Spotify, and iTunes.

Watch Simon Atlan’s latest music video “Amsterdamhere