Californian brand Patagonia will join youth activists striking for climate action everywhere
on September 20 and 27, 2019. Patagonia stores worldwide will be closed on these two Fridays.
Patagonia is a Californian clothing brand founded in 1973 by accomplished rock climber Yvon Chouinard. The brand sells mountain gear and other outdoor sports clothes, as well as equipment such as backpacks, sleeping bags and camping food. In September 2019, Patagonia is joining the youth movement for climate action lead by Greta Thunberg. On Fridays 20 and 27, stores all around the world will be closed.
“The climate crisis is a clear and present danger to our health, our pocketbooks and our employees and their families. Like the fake science paid for by tobacco companies that for years denied the link between smoking and cancer, denial and delay on climate is destructive to human life. Enough is enough. We need action,” declared Rose Marcario, the CEO of Patagonia.
From the start, Patagonia has been very aware about sustainable and responsible materials. The brand is paying attention to where materials are produced, and in what conditions. When it was revealed in 2005 by PETA that Patagonia’s wool providers were not treating correctly the animals, the brand changed sources.
A committed company
Patagonia is often taking actions for the climate, from organizing boycotts or giving 100% of Black Friday sales to environmental groups in 2016 to suing the US government and President Donald Trump for reducing the size of national monuments (similar to national parks). Every year, the company gives 1% of its sales to environmental groups through the One Percent for the Planet organization – which was co-founded by Yvon Chouinard. In June 2019, Patagonia announced it would give its $10m tax cuts to groups fighting the climate change crisis.
The company also created a platform called Worn Wear. People can return certain Patagonia merchandise in good condition in exchange for store credit. Then the items are cleaned, repaired and sold through the Worn Wear website.
Article by Juliette Cardinale