For Spring Summer 2019, Lacoste has partnered up with Opening Ceremony for a new collaboration. Opening Ceremony was originally founded in 2002 by Carol Lim and Humberto Leon in New York. They took a multi-national approach to their distribution and a modern approach to their design. In teaming up with Opening Ceremony, Lacoste aims to showcase and update the brand’s aesthetic codes in sportswear.
The collection is a mix of six fun, versatile and colorful t-shirts, polos, sweatshirts and polo dresses. Different themes and prints had modernity and fun to the collection. Each piece conveys a contemporary interpretation of the classic codes of the brand. In this capsule collection, every garment is embroidered with the signature Lacoste crocodile in a tonal beige color.
The collection is now available exclusively in Opening Ceremony stores. On April 15th, 2019, the collection will be available in Lacoste boutiques and on their website, lacoste.com (except for the US and Japan).
Article by Katie Chaplin