OBEY LAUNCHES ITS 30 YEAR ANNIVERSARY COLLECTION

You might not know his name, but you definitely know his artwork. It all started with a simple “André the Giant Has a Posse” sticker, also known as the Obey Giant campaign. Then in 2008 it was the “HOPE” poster for Barack Obama’s presidential campaign that propelled Shepard Fairey to the front of the art scene. Today, he is one of the most influential street artists. His work is not only visible in the urban jungle, but on stickers, posters, skates and clothes. To celebrate the 30th anniversary of Shepard’s OBEY Giant campaign, a special collection will be released in July.

The collection features some of the most popular graphics created by Shepard Fairey over the past 30 years, in the form of hoodies, t-shirts and three skates. All the clothes are unisex, in neutral colors, with a simple design for high impact. Each piece carries with it a strong political message of activism and hope, to inspire individuals to “make art not war,” in Shepard’s own words.

Available starting July 11th on the Obey clothing website.

Article by Inès Huet

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