The pair of jeans we all know and love, Levi’s 501. Levi’s is the biggest well known jeans brand and continues to be the favorite even after all this time. May 20th is 501 Day, celebrating the birth of the original blue jeans. This year is the 146th birthday! 

In 1847, Levi Strauss immigrated to the United States and eventually settled in San Fransisco. He started a fabric store there in 1873, which is where the first pair of 501 jeans was created! These jeans are the ultimate timeless trend and still the most practical on the market.

Hailey Bieber was chosen to represent the 501’s this year. She represents the idea of freedom of expression and that’s exactly how Levi’s wants to showcase their brand. 

With this latest release, you are now able to customize the jeans and make them your very own! You can choose from a range of neon colors for the iconic label on the back. If you really want to make them your own, you can go to the Levi’s Tailor Shop and have them customized just like you envision them for this years festival season. #501forFestival

Article by Katie Chaplin

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