Stop holding back. Be “Free To Be”! Zalando’s bold campaign slogan for Autumn/Winter 2019 sounds like the perfect call to action to completely let go and express ourselves freely. The global online shopping platform shows us how it’s done by putting together a unique team of fantastic 5, whose boldness to be who they are unapologetically will inspire millions to do just that: be themselves, through fashion.

Adwoa Aboah shooting for Zalando in Lisbon

Courageous and unique are two characteristics that beautifully suit activist and model Adwoa Aboah, one of the aforementioned fantastic personalities. Her honesty and strength through her battle over depression and addiction nourished her self-healing project Gurls Talk, an online platform catering to other young girls in need of a safe space to share experiences and thoughts. We had the pleasure of meeting the soft-spoken Adwoa in Lisbon and chatted quite candidly about her journey, the incredible bond she shares with her sister and how she manages to somehow fell “free to be” as often as possible. 

What does “Free To Be” mean to you?

(After a few seconds of thoughtful silence) First of all, I don’t think it should come from any external perception. I think “Free To Be” means that anyone has the power to be himself or herself, and should do it freely without any judgment from anyone else. However, even if that does come, even if you do feel some judgment, you want to feel strong enough in yourself to ignore it, go for it anyways, and be yourself. Realistically, I don’t think you’ll ever get away from how others view certain things and view yourself. But, the more comfortable with yourself you get, the less the outside noise matters. 

Was there a specific moment in your life that made you become more self-confident and own who you are? 

There have been many moments that have shaped me. It is very much a work in progress though. And I have to work on my confidence all the time. I think it’s really important for people to realize that inner-confidence does not just come over night. You have to work on it all the time because, like I said, there is energy that surrounds you. This energy won’t always be in your best interest. Personally, I’ve realized that the more I surround myself with positive energy, the more I have respect for what I want to do. To go back to your question, I would say that the time when I have really challenged myself, like moving away from home, or being single, you know all the different things that have made me really look at myself and made me do some character building, those have made me self-confident.

Adwoa Aboah at her shoot for Zalando in Lisbon

When or where do you feel the most “Free To Be”?

Um, maybe with particular friends. Actually my sister. I feel really myself around my sister. I don’t really have to speak; it’s like telepathic between us. Otherwise, dancing at home with my family to disco music. Also, sports. I feel free when I’m playing sports. 

What are you the most proud of since you’ve created “Gurls Talk”?

A the moment, I’m most proud of the fact that as Gurls Talk has grown, we’ve also brought up girls with us, girls who’ve grown through their teen years with us. We’ve started in 2015, you know, and I meet girls now who’ve started their teen years at the same time as we’ve started. So we’ve been able to grow as they grow, which I’m really proud of. I’m beyond proud when people come up to me and tell me not what I’ve done for them but what Gurls Talk has done for them in terms of the comfort it has brought to them in difficult times in their lives. And project-wise, I’m proud of a project that I did on female footballers. 

Adwoa Aboah at her shoot for Zalando In Lisbon

What advice would you give to young girls struggling with inner-confidence and with fully being themselves everyday? 

You have to be kind to yourself, first and foremost. And that’s a really difficult thing to do. Only you can make those changes. So, you have to be as kind to yourself as possible and give yourself the time to learn everything you need to learn and to find who you really want to be. Kindness is key in doing so because sometimes you’re going to find not so great things about yourself, sometimes you’re going to find out amazing things about yourself. I think your surroundings are also key. Make sure you surround yourself with people who want you to grow. You need to cut anyone who is not willing to let you grow and do what you have to do. I know life is a funny journey. But it’s a really exciting one although it might not seem like it all the time. I think everything that happens is part of an end result. As I said, inner-confidence is process. I’m not there yet either, but I’m excited for the journey, and so should you. 

Thank you Adwoa!

By PK Douglas

Adwoa Aboah campaign shoot for Zalando in Lisbon

Here at Paulette we are committed to celebrating fashion while still preserving the environment. These two things are not incompatible, on the contrary. You can have original, unique pieces of clothing without consuming fast fashion. Having style does not mean you have to sacrifice your desire to prevent climate change. Below discover simple, effective ways to dress more sustainably.

First off, let’s address the question of what to do with clothes that you no longer want. Rather than throwing them in the trash, which would be incredibly wasteful, here are some sustainable alternatives:

Give your clothes away to your friends. Ask your group of friends if they are interested in the clothes you no longer want, guys included. The pieces you no longer wear might have some happy takers. Find organizations that give clothes to those in need, by giving your clothes to your local Goodwill for instance. Sell them online, on platforms like Vinted which specialize in selling secondhand clothing.

Ask yourself if you really no longer have any use for the item of clothing you want to get rid of, or if there is any way you could give it a second life. DIY projects are the best way to give a dress, jacket, pair of jeans, etc… a new look. Get creative with it: you could paint the back of your plain jean jacket with fabric paint, embroider a simple lackluster t-shirt, tailor your clothes to make them fit better, add cool patches to the elbows of a sweater… Below are a couple of videos demonstrating DIY projects you can try out at home.

When you want to get new clothes, either because you need them, or are just looking for some novelty, how about…

Organizing a clothing trade party with your friends. Invite all of them over to trade the clothes they no longer get any use out of or ask that one friend whose style you like to let you know when they are cleaning out their closet.

Check out your family’s closets. Parents, siblings, or grandparents’ closets are often full of hidden, unexpected treasures, just waiting to be picked up and used again rather than be left dusting away and forgotten. Do not be afraid to tailor or alter the pieces you find to suit you or give them a modern edge.

If you really must buy, try only buying secondhand. One of the biggest problems we have as a consumer society, is the urge to buy more and new things. Rather than cherishing the things we already own we are always thinking of what we could buy to finally have the perfect closet. Buying garments is also associated to a feeling of satisfaction, which can be unhealthy if it leads to your buying new clothes every week or month. Chances are you do not need that many clothes, and do not even to replace the ones you already have. Be mindful of not over consuming fashion, just because you have been used to it. To break that habit, try to buy from vintage shops in your town, or on online platforms like Vinted. Vintage shops are often underestimated, but they are filled with original pieces of clothing, often one of a kind, as demonstrated by Diana Chamomile.

And if you really want something new, shop from brands that make it a point to have ethically sourced frabics, and who have real environmental commitments.

Here is an informative video that explains further why it is important to shop sustainably, and offers tips on how to go about it, if you are interested in learning more on the subject.

Article by Inès Huet

The exclusive Vans x Vivienne Westwood Anglomania capsule collection reimagines the archives of both the Vans brand and the fashion label Vivienne Westood for six unique looks that will make your feet look punk but comfy.

The British fashion brand Vivienne Westwood has teamed up with the Californian shoe brand Vans to create a capsule collection that will make us forget empty our wallets. Designer Vivienne Westwood, an iconic figure of punk and sustainable fashion, draws on Vans’ famous shoes and her own archives to create six unique models at the crossroads of the two worlds.

We happily find the punk style that made Vivienne Westwood famous in the 70s but also her signature motifs like the globe and the lightning bolt and her famous prints like DESTROY. All on Vans’ comfy signature styles.

The best of both worlds

There are two versions of the Sk8-Hi in this capsule collection. The first pays tribute to one of the famous Westwood shops in London, its address is engraved as if it were a lette: 44 Conduit St. In natural vegetable beige leather, the Sk8-Hi has a postage stamp from the date of the collaboration’s launch in September 2019. The Sk8-Hi Platform is inspired by Westwood’s legendary pirate boots – first seen in 1981. It’s a full black shoe with a beige bucke strap on which is engraved the designer’s name

The Slip-On Checkerboard mixes the Vans checkerboard with Vivienne Westwood’s DESTROY designs, both iconic and unveiled for the first time in 1977. Westwood reimagines the Vans Checkerboard for the occasion and makes the checks larger.

This meeting between Vans and Vivienne Westwood brings back to life the style 53 from the shoe brand’s archives. The Slip-on Style 53 is a black loafer with the multicolore Vivienne Westwood signature globe on top.

The Old Skool, in burgundy suede, and the Authentic, in a striking new blue, highlight Vivienne Westwood’s classic symboles: the globe and the lightning bolt. All styles feature the VW monogram as a finishing touch.

The collection will be available from September 20, 2019 in shops and onling at and

Article by Juliette Cardinale

They are low-key on the outside but the inside is a world of lust on its own. Discover the sneakers created by Clae and Petites Luxures.

Clae x Petites Luxures

Clae, a sneakers brand founded in Los Angeles in 2001 by Koran designer Shung Choi, worked on a very limited edition of shoes with French artist Simon Frankart, well-known on the Internet as Petites Luxures. You can find the shoes on the website and in a few retailer stores. The shoes are mixing the classic style of Clae and the sexy subversive drawings of Petites Luxures.

For this collaboration, Simon Frankart makes over the Bradley, Clae’s iconic shoe. Both classic and modern, the shoes are the same color of Petite Luxures’ background: nude. You can find the elegant logo of the illustrator – a hand inside a heart – on the outside. But on the inside, bodies intertwine in an erotic drawing. Indeed, the shoe soles are covered in an original illustration created by Simon Frankart. Your feet will be cosy in comfy shoes that are stylish but keep a dirty little secret.

A successful Instagram account

Petites Luxures was the best kept on the Internet for a while: nobody knew who was behind the
Instagram account and its erotic illustrations. Simon Frankart shares drawings made with black ink on a nude background. Tastefully subjectives, the drawings are described by a caption in French, often a pun, and its English explication. Although they are NSFW, the drawings are subtle and minimalist
enough so they stay correct to look as in society. Today, Petite Luxures is very successful and followed by more than a million Instagram accounts.

Article by Juliette Cardinale

Alexa Chung created a capsule collection to celebrate Barbour’s 125th birthday.

The luxury and lifestyle brand Barbour, which was founded in 1894 by John Barbour, celebrates its 125th anniversary in 2019. For the occasion, the famous outerwear brand called on Alexa Chung to create “Barbour by Alexa Chung”, a capsule collection that is perfect to stay chic even if fall is rainy.

Alexa Chung drew her inspiration from the archives of Barbour in order to celebrate its legacy. She reinvents the waxed cotton jacket that have made the brand’s reputation and modernises them while staying true to the timeless chic of the Barbour silhouette. “Barbour by Akexa Chung” includes 7 jacket designs, 3 bags and 3 hats so far, which is well enough to be perfectly covered in the rainy weather both in the city and in the English countryside. Plus, there is not much more British than wearing jackets from one of the companies that supply the royal family.

A deep connection

Television host, model and author, it-girl Alexa Chung created her eponymous fashion brand Alexachung, in 2017. With the “Barbour by Alexa Chung” collection, she collaborates for the first time officially with the British fashion and luxury brand. Yet, she has been wearing Barbour jackets for years. The Barbour brand reminds Alexa Chung of her childhood in Hampshire, and horse riding in the rain. “The smell of the wax alone makes me feel like I’m home. For me Barbour has been part of my childhood, my coming of age and I am extraordinarily proud that it is now part of my future,” she declared. The collaboration is meant to last two years, which means that many surprises have yet to be revealed.

The collection is available at and

Article by Juliette Cardinale

Lifestyle brand UGG and fashion label Eckhaus Latta showcase the natural beauty of California in their brand new campaign for their Fall-Winter 2019 collaboration.

We first got a glimpse of them at the Eckhaus Latta fashion show during New York Fashion Week last February. 7 months later, the UGG x Eckhaus Latta shoes are finally available for purchase in stores. If you need a reminder of what they look like, a beautiful campaign highlights the collection in the impressive natural setting of Mono County, California. The models, photographed by Zoé Ghertner, can be seen on black sand, in front of snow-covered mountains and on the shore of Lake Mono, in the Sierra Nevada Desert in California.

The fashion brand created by Zoe Latta and Mike Eckhaus is staying true to its love for luxury fabrics and craftsmanship while paying tribute to its Californian roots. A connexion both Eckhaus Latta and UGG share, despite UGG’s founder (surfer Brian Smith) being from Australia.

5 pairs of shoes and 4 coats

This capsule collection includes a selection of 5 different shoes and 4 coats. 3 pairs are specifically for women. First, the “Court Mule” with a thin wooden heel, lamb suede and sheepskin lining. Then, the “Court Mule Open Toe” with a large suede heel and sheepskin. Lastly, the “Court Not Clog” with the same large suede heel and covered in Tuscan fur. There are also two pairs of unisex shoes, closer to the iconic UGG boots: the “Block Boot”, a boot very similar to the classic UGG with added subtle details and the “Block Slide”, a slipper with similar details. To top it all off, this collaboration includes 4 outerwear pieces in Tuscan sheepskin or curly sheepskin, all 4 in limited edition.

Article by Juliette Cardinale

Nike and Levi’s are dropping a collaboration in two parts this August. The capsule collection is first letting customers choose their own sneakers and then offering two set designs. 

In 2018, the Nike and Levi’s collaboration on the Levi’s x Air Jordan 4 was highly successful. Some buyers customized their new kicks by ageing and bleaching the Levi’s denim. So for their new collaboration, the two very famous brands have decided to give more creative responsibility to the customer. This is why the first part of the collaboration, Levi’s by You, allows clients to customize their sneakers. The second, Nike by Levi’s, offers a choice of two sneakers that are both engraved with the brands’ logos.

Build your own sneakers

Nike by You has been allowing customers to create their versions of their favorite shoes for years. But now they’re bringing Levi’s into the mix with the first step of the collaboration, Levi’s by You. Buyers can choose between three iconic shoes: the Air Force 1 High, the Air Force 1 Low and the Air Max 90. Then they can pick their favorite fabrics such as denim or leather and the colors they want on their sneakers. The sneakers are available from August 19 exclusively on

On August 26, Levi’s is dropping the second part of the collaboration. Some stores around the world will sell two pairs of sneakers (including Paris Champs-Elysées, Soho and London Regent Street).
This time, the designs are not subject to change. Covered with the logos of Nike and Levi’s, the Air Force 1 High will be made of pink denim while the Air Force 1 Low will be in indigo. Both sets of sneakers will have Levi’s iconic red label on the right shoe.

Article by Juliette Cardinale

If you have clicked on this article, chances are you like clothing, having fun with your outfits on the daily, but you are also a bit lost. Maybe you feel like the way you dress is all over the place, maybe you are unsatisfied with your wardrobe, and you do not feel like it reflects your personality or what you want to project to the world. Have no fear, we are here to remedy that and help you find your personal style.

Start off with what you already have in your closet: lay out all the clothes that you own and identify which pieces you like and which ones you do not, and why. What pieces do you keep reaching for and why? What pieces on the contrary do you dislike? Perhaps it is a question of fit, color, or cut. Keep those elements in mind.

They will come in handy when you try to find people whose outfits you like. This is a fun step, in which you can go explore profiles on Instagram, Pinterest, your favorite fashion websites or street style blogs to see what style you gravitate towards. Try to analyze why you like a certain person’s style, or an outfit: is it a specific style? Such as preppy, girly, edgy, chic, more casual, boyish, androgynous. Are you attracted by certain colors? For instance, do you prefer neutral ensembles, or printed clothing, all black or colorful outfits? Finally, are there precise pieces of clothing that you keep coming back to: like skirts, dresses, pants or statement shoes?

For example Haley Nahman (@halemur)’s personal style consists in put-together, boyish looks with a few feminine touches, and a neutral color palette

Create a mood board using images you find online or in printed magazines to have a visual rendition of the elements you like. This will help them stand out more clearly for you and will be useful inspiration when you will come up with your own outfits later on.

From there, identify five pieces of clothing that would constitute the basis of your wardrobe. In other words, choose the five essentials of your style.  

In Elena Taber’s case (@elenataber) key pieces would include: a long dress or skirt with a subtle print, and a good pair of boots.

Go find those five pieces by shopping, borrowing or repurposing your clothes. Finding your style does not mean you have to buy new clothes, you can try borrowing clothes from family members or friends to see how you feel in them, buy in vintage stores, or online secondhand shops, or do diy projects to give a second life to your clothes and make them fit your style.

If you decide to shop for new things, respect a few rules: shop with a purpose. You do not need ten new jackets to have your own style. A few, precise pieces of clothing can go a long way. Also do not buy things simply because they are cheap, just because a t-shirt is 70% off does not mean you need it in your wardrobe, nor that you really like it. Instead, buy things you can imagine yourself wearing long term, not because they are inexpensive or on trend. Find clothes that are good quality, and that would be easy to wear with the things you already own. As you become more aware of your style, it will be easier to shop efficiently and know which items fit your style or not.

Experiment. If there are clothes you like on others but think you could never pull off, try them on regardless. You might be surprised how something looks once it’s worn, rather than on a rack. Also, try going shopping with a person whose opinion you trust, and whose taste you like, and have them pick out things they think would look good on you. Sometimes this can be a nice way to try on things you would never dare to choose for yourself, but that actually feel great.

Illustrator Sha’an d’Anthes (@furrylittlepeach) loves wearing bold colors and prints, but also the occasional neutral outfit

Remember, your style does not have to be one clearly identifiable thing, you can change it up on different days. You do not constantly have to wear dresses, or elegant ensembles: some days you might reach for baggy jeans and a loose t-shirt and that will still be you.

Article by Inès Huet

The LA-based denim brand Mother unveiled a capsule collection called Mystical, right on time for the revival of spiritualism.

The beneficial properties of crystals are sought after

The famous Woodstock festival may be turning 50 years old in 2019, but the hippies and the mysticism some of whom followed are not just things of the past. For several years now, women have reclaimed the imagery of the witch. Far from being the villains of fairy tales, mystical women sing the praises of herbs, potions and crystals through numerous blogs. The Mother brand was inspired by the ambient spirituality of California to unveil a capsule collection called Mystical. True to its original inspiration, growing up in California in the 1970s, Mother celebrates freedom and independent spirits.

A pair of jeans for every need

In total, 17 pieces combine fashion and alternative beliefs. Four cuts (and colors) of jeans meet different needs: “Prosperity + Strength”, “Intuition + Creativity”, “Protection + Serene Travels” and “Love + Happiness”. Each pair of jeans comes with its own pouch, containing crystals corresponding to each need. There is also a denim jacket and shirt, embroidered with planetary or star-shaped symbols. A tracksuit, for the rather sporty aesthetics of the California Girl, socks and T-shirts with modern humorous messages (“Mystical af”) complete the silhouette of the mystical woman, often in the essential tie-dye colors.

The Lion’s Gate Portal

The capsule collection was unveiled on August 8, 2019, the day of the Lion’s Gate Portal. This astrological event, when the Earth aligns with the Sun and the star Sirius, is important for any mysticism enthusiast. It symbolizes transformation, evolution and energy update. The Lion’s Gate Portal is the best time to accept change and get a newfound appreciation for the world around us. The ideal time to find out more about mysticism? 

The Mystical collection is available in stores and on

Article by Juliette Cardinale

Naomi Campbell by Thierry Perez

Fashion is defined by iconic moments. In the Spring Summer of 1991, nothing was more iconic than Azzedine Alaïa’s “Tati Collection”. Named after the popular shopping store where every day Parisians hunt for the best bargains, the Tati collection put the trademark pink and white vichy check print fabric front and center. Genius! Thus paving the way for what would become as common and lucrative as a Balmain x H&M collab, the mixing of high fashion and street fashion.

The Association Azzedine Alaïa, under the direction of Olivier Saillard, truly pulled out all the stops. The entire Tati Collection is beautifully displayed in Alaïa’s Paris home in Le Marais, where he used to live, work, and entertain countless friends from the fashion industry who he treated like family.  The signature Tati pink and white, along with black and white and blue and white vicky checks adorn boxy cropped trucker jackets, form-fitting dresses, high-waisted shorts and pants, Gavroche caps, and swimsuits that look very modern and quite enticing for our Summer vacation. 

The gorgeous drawings of Naomi Campbell (Alaïa’s honorary daughter who she always refers to as “Papa” – so touching) by Thierry Perez paired with the abstract paintings by Alaïa’s longtime friend Julian Schnabel echoe the designer’s own wide-ranging interests in art, architecture, and global cultures.

“Azzedine Alaïa, Another Way To Look At Fashion. The Tati Collection” in Paris

So make sure to check out “Azzedine Alaïa, Another Way To Look At Fashion. The Tati Collection” when in Paris. You might run into Alaïa’s many fashion celebrity friends who stop by Alaïa’s gallery space to reminisce and pay homage – like Carlyne Cerf De Dudzeele, the legendary stylist, who taught us the best way to decline a double-kiss, “No, no skin-to-skin contact. It’s too hot, darling!”. Always blame it on the weather. We stan.

“Azzedine Alaïa, Another Way To Look At Fashion. The Tati Collection”. Exhibition from July 1st 2019 , to January 5th 2020 at Galerie Azzedine Alaïa, Paris. 

By PK Douglas

You might not know his name, but you definitely know his artwork. It all started with a simple “André the Giant Has a Posse” sticker, also known as the Obey Giant campaign. Then in 2008 it was the “HOPE” poster for Barack Obama’s presidential campaign that propelled Shepard Fairey to the front of the art scene. Today, he is one of the most influential street artists. His work is not only visible in the urban jungle, but on stickers, posters, skates and clothes. To celebrate the 30th anniversary of Shepard’s OBEY Giant campaign, a special collection will be released in July.

The collection features some of the most popular graphics created by Shepard Fairey over the past 30 years, in the form of hoodies, t-shirts and three skates. All the clothes are unisex, in neutral colors, with a simple design for high impact. Each piece carries with it a strong political message of activism and hope, to inspire individuals to “make art not war,” in Shepard’s own words.

Available starting July 11th on the Obey clothing website.

Article by Inès Huet

How many times have we dreamt of being in the front row of a fashion show, admiring the new collections of our favourite brands? Asos just made it possible for you to enjoy a front row experience from the comfort of your home, with their new Virtual Runway show in augmented reality.

You can already use the new tool on your phone with the app ASOS on iOS 11.3 and more. Over a hundred products from the ASOS DESIGN collection are featured. All you need is your phone and a flat surface, click on “RA” and watch your outfits come to life on one of the models’ from the website. This awesome technology was developed with HoloMe, a firm specialised in augmented reality. With this modern form of communication, Asos and HoloMe wanted to bring their clients an innovative and intimate shopping experience. You can also see the clothes on models with different sizes and body types!

Go download the app and try it out for yourself today.

Article by Inès Huet