BEYONCÉ AND ADIDAS ARE TEAMING UP AND WE’RE LOVING IT!
Drum roll please…Beyonce and her brand Ivy Park are teaming up with Adidas to create and develop new shoes and clothing. We can all assume that this new collaboration will be flawless! The partnership between these two titans will showcase the importance of women in leadership positions and women empowerment.
Adidas and Beyoncé will partner up and create new products with Queen B still maintaining her ownership of the brand Ivy Park. Beyoncé was one of the first black women to be sole owner of an athleisure brand. Together, they will be able to push creative boundaries, inspire change and empower the next generation of creatives.
With the relaunch of the brand you can look forward to seeing not only lifestyle products but performance wear as well. There will be a Beyoncé collection and an Ivy Park collection. Through this multi-layered partnership, it’s clear that they share the same values, want to drive positive change in the world through sport, and empower others.
Beyoncé stated, “This is the partnership of a life time for me. Adidas has had tremendous success in pushing creative boundaries. We share a philosophy that puts creativity, growth and social responsibility at the forefront of business. I look forward to relaunching and expanding Ivy Park on a truly global scale with a proven, dynamic leader.”
This is most certainly an iconic and epic partnership. We can hardly wait to get our hands on every single piece!
Article by Katie Chaplin