How many times have we dreamt of being in the front row of a fashion show, admiring the new collections of our favourite brands? Asos just made it possible for you to enjoy a front row experience from the comfort of your home, with their new Virtual Runway show in augmented reality.

You can already use the new tool on your phone with the app ASOS on iOS 11.3 and more. Over a hundred products from the ASOS DESIGN collection are featured. All you need is your phone and a flat surface, click on “RA” and watch your outfits come to life on one of the models’ from the website. This awesome technology was developed with HoloMe, a firm specialised in augmented reality. With this modern form of communication, Asos and HoloMe wanted to bring their clients an innovative and intimate shopping experience. You can also see the clothes on models with different sizes and body types!

Go download the app and try it out for yourself today.

Article by Inès Huet

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